Researching the best ‘Keywords’
If you want that your website or any content you have published on the web should be searched and ranked on the first page of any search engine, then the ‘Keyword placing’ and the ‘Keyword research should be done with proper strategy. In your given content the keyword should be placed in the Body, Title, URL and also in the description of the posted content. There are many keyword research tools that help in choosing the best keywords for making an excellent SEO content optimization. The ‘Keyword research is a part of the content strategy.
The Optimized ‘Title Tagging’
When the user searches for a particular ‘Niche’ what he first sees is the ‘Title Tag’ of your content posted on the web platform. That’s why the ‘Title Tagging’ should be done with more focus so as to make it attractive for the user so he never leaves without clicking on your content title and creates the huge ‘Traffic Rate’ for your posted content. The Title tagging should include the ‘Keyword’, Uniqueness and it should be range from 40-60 characters long, adding the numbers, power words and dates to represent the ‘Updated Article’. This defines the content strategy used in the article for making it SEO optimized content.
Uniform Resource Locator(URL) Optimization
The URL placed should be unique and optimized so as to increase the search and the user can easily reach the particular content on the webpage. The URL should include the lower case letters so as to avoid duplicate content issues. The targeted keyword should be included and the description of the page should be provided in a short format in the URL of the content. The URL should be free from particular dates, numbers and months so the URL has long term existence and credibility. The ‘Short URL’ links are more friendly as they are easily accessible to the users. SEO content optimization is a very important factor to be processed for making a good content strategy.
Search Intent Identification
The search Intent denotes the user wants to search for a particular query and for a particular task. If your Title Tagging and the keyword will not match the user searched query then there will be more chances that your written content will not be searched on the Search engine platform. The Search Intent should match with the user and the traffic that what they actually want to search for and what they want from that keyword research. This is also one of the best content strategies.
There are some major ‘Search Intents’ which are-
- Informational
- Commercial
- Transactional
- Navigational
‘Headers’ on the Web Content
The placing of ‘Proper Headings’ on the given content works a lot to increase the user experience and also make the content suitable for reading by the user. The content strategy helps in making the content more appropriate and is the SEO content optimization that works on the given content. The headers in the content are classified into the Main heading, Subheadings and can be denoted by the Tagging of H1, H2, H3, H4, H5, H6…
H1 involves the main heading of the content and the H2 covers all the main body and the main topic that the content covers that make the best content strategy for SEO content optimization.
