The term Black Hat SEO simply denotes the practice of SEO done to optimize the web content to increase the traffic on a particular web page for that search engine.
There are two types of SEO: ‘ White Hat’ SEO and the other is ‘Black hat SEO. The black hat SEO is done by breaking the terms and conditions of the search engine and violating the ethics which should be followed while doing the SEO of web content for a search engine. The black hat SEO is adopted by the hackers who send viruses and also do unethical practices on the webpage to make a profit through unethical ways.
The use of the black hat SEO technique is optimizing the web page can also lead to banning the particular website. The unethical experts who have mastery in performing black hat SEO use some kind of tricks and strategies which make their websites to be ranked on the first page but they simply break the guidelines and the terms which are strictly enforced by the search engine owners.
The search engines like Google and Bing have published their guidelines for the ethical use of SEO which can be performed on webpage content. The practices of SEO that don’t follow the regulation set up by the search engines breaches their terms and conditions. The violation of the terms and condition are the black hat SEO technique. The black hat marketing strategies can make the content be ranked at the top of the search engine results even though they contain quality content in them.
Here are some of the important techniques mentioned which show the use of the black hat SEO technique in their web-published contents –
- Stuffing of keywords.
- The hidden text and the links in the web content.
- Doorway pages in the web content.
- The guest posting networks.
- The manipulation of the links
- Spinning of articles
- Including link networks, link wheels
- Duplicate content created by domains and subdomains.
- The page content comprises malicious things like phishing, trojan, malware, and another type of malicious things.
- Includes cloaking.
- The automation of content
Ways we should follow to report Black Hat SEO technique:
To protect the websites from malicious activities and unethical links and domains, etc. The user can file a Webspam report with the help of the ‘Google webmaster tools. If your website or the web content published get malicious attacks on it the malicious review will help you a lot in making the site secure from such kind of viruses and unethical activities.
If your listed website on the web platform gets unethical SEO done through the links and the negative type of SEO campaign use the ‘disavow links tool’ which helps you to contact those whose links are getting on your websites.
Why we should avoid using Black Hat SEO:
The use of unethical practices for the black hat marketing leads the website to be banned by the respective search engines if they find the website or web content includes the malicious things in it. The use of black hat marketing gets a lot of traffic for the website but it is not permanent as soon as your tactics get recognized by the search engines they simply give penalties on your posted things on the web and finally banned your website.
Hope this article becomes helpful for you to know the techniques of black hat ‘SEO’ marketing and what the bad results of using it are. Please do the white hat SEO optimizations on your websites and web content to grow it ethically.
